Published Short · 01
A closer look at Park Avenue
A vertical format visual touchpoint for the campaign.
Laguna Beach · California
389 & 397
Park Avenue
A private review of how the two existing cottages have been presented to market and the audience response recorded so far.
Campaign overview
The story is reaching the right screens.
The Park Avenue cottages have been in market for 219 days. The campaign is built around the character of the property: two existing cottages, a distinctly Laguna setting, and a visual presentation that lets the spaces speak for themselves.
Our campaign has evolved from the period before permits, to permits in hand, and ultimately to the cancellation of those permits. Even so, we continue to have faith in the strength of this offering and believe the right buyer will surface.
Below is the current marketing record for your review, combining verified digital engagement, MLS outreach, and direct broker activity.
Campaign distribution
Marketing Channels
A clear view of where the property has been presented, with verified audience results shown where reporting is available.
RRedfin
7,501 views · 187 favorites
ZZillow
1,248 views · 47 saves
RRealtor.com
299 views · 8 saves
MMLS Reverse Prospecting
303 agents emailed
SInstagram & Facebook
32,000+ views
YYouTube Paid Advertising
45,000+ views
BBroker Previews
2 broker previews
OOpen Houses, When Available
DDream Homes Magazine
CCoastal Real Estate Guide
LLaguna Beach Independent
DDirect Mail Campaign
All platform, outreach, advertising, and broker event figures above are verified from the supplied campaign record.
Presentation proof
A visual record with a sense of place.
The photography keeps the campaign grounded in what makes this property memorable: texture, scale, garden, and the welcoming warmth of the cottages.
Short form video
The campaign in motion.
Two professionally produced video campaigns extend the visual story beyond the listing gallery, giving interested viewers a more immediate feel for the property.
Published Short · 02
The character of the cottages
A second video view of the property presentation.
Video embeds are included as campaign evidence. Performance figures for these videos are not included in the current report.
Comparable Sales
Properties That Have Closed Escrow During the Same Market Time the Two Cottages Have Been on the Market.
Nearby closed sales offer useful points of comparison as we continue to evaluate buyer response and positioning for the Park Avenue cottages.
Closed Escrow
414 Cypress
North Laguna Beach
Sold Price
$2,305,000
Market Time
102 days
Property Details
2 bed · 1 bath
846 sq. ft.
Closed Escrow
397 Poplar
North Laguna Beach
Sold Price
$2,850,000
Market Time
8 days
Property Details
2 bed · 2 bath
1,000 sq. ft.
Closed Escrow
790 Went Terrace
Sold Price
$2,400,000
Started at $3,250,000
Market Time
150 days
Property Details
4 bed · 2 bath
Closed Escrow
352 Thalia
Sold Price
$2,925,000
Market Time
5 days
Property Details
Triplex
6 bed · 3 bath
Closed Escrow
617 Lombardy Lane
Sold Price
$2,750,000
Market Time
78 days
Property Details
Duplex
3 bed · 3 bath
Closed Escrow
1560 Galen
Sold Price
$2,650,000
Market Time
55 days
Property Details
3 bed
1,900 sq. ft.
Closed Escrow
455 Agate
Sold Price
$2,525,000
Started at $3,500,000
Market Time
55 days
Sale History
Multiple price reductions
Closed Escrow
464 Agate
Sold Price
$2,750,000
Market Time
166 days
Property Details
Duplex
Comparable information shown above reflects the closed sale details supplied for this report.