Laguna Beach · California

389 & 397
Park Avenue

A private review of how the two existing cottages have been presented to market — and the audience response recorded so far.

Prepared for Marisa Marsh

Days on market 218 days

Campaign overview

The story is reaching the right screens.

The Park Avenue cottages have been in market for 218 days. The campaign is built around the character of the property: two existing cottages, a distinctly Laguna setting, and a visual presentation that lets the spaces speak for themselves.

Our campaign has evolved from pre-permits, to permits in hand, and ultimately to the cancellation of those permits. Even so, we continue to have faith in the strength of this offering and believe the right buyer will surface.

Below is the current marketing record for your review, combining verified digital engagement, MLS outreach, and in-person broker activity.

Exterior view of the Park Avenue cottages

Campaign distribution

Marketing Channels

A clear view of where the property has been presented, with verified audience results shown where reporting is available.

RRedfin 7,501 views · 187 favorites

ZZillow 1,248 views · 47 saves

RRealtor.com 299 views · 8 saves

MMLS Reverse Prospecting 303 agents emailed

SInstagram & Facebook 32,000+ views

YYouTube Paid Advertising 45,000+ views

BBroker Previews 2 broker previews

OOpen Houses, When Available

DDream Homes Magazine

CCoastal Real Estate Guide

LLaguna Beach Independent

DDirect Mail Campaign

All platform, outreach, advertising, and broker-event figures above are verified from the supplied campaign record.

Presentation proof

A visual record with a sense of place.

The photography keeps the campaign grounded in what makes this property memorable: texture, scale, garden, and the lived-in warmth of the cottages.

Aerial view toward the ocean from the Park Avenue cottages

Bright cottage galley kitchen with warm wood floors

Warm cottage living room with fireplace and coastal artwork

Light-filled cottage bedroom with barn door detail

Inviting cottage living space with fireplace and coastal character

Bright cottage bathroom with marble vanity and walk-in shower

Short-form video

The campaign in motion.

Two professionally produced video campaigns extend the visual story beyond the listing gallery, giving interested viewers a more immediate feel for the property.

Published Short · 01

A closer look at Park Avenue

A vertical-format visual touchpoint for the campaign.

Published Short · 02

The character of the cottages

A second motion-led view of the property presentation.

Video embeds are included as campaign evidence. Performance figures for these videos are not included in the current report.